Welcome to "Is About," a special and
meaningful fashion jewellery brand based in London.

The philosophy behind "is about" is rooted in the profound values of kindness and self-love. We truly believe that everyone matters, and every moment is worth cherishing. Whether it's a smile, a kind gesture, or a small piece of jewellery, it can all contribute to creating beauty in life.

Each piece of jewellery from "is about" is born with the intention to convey this very idea, and every person who wears it becomes a part of our brand's story.